Now that you have the video, let’s talk about how you can make the most of it to connect with clients and grow your business.
First Tip: Build and Grow Your Own Email List!
Having your own email list is essential for every realtor. Why? Because a well-maintained list keeps you connected with clients and potential leads over time. When you send regular, valuable content, you establish yourself as a trusted source. And when they’re ready to buy or sell a home, guess who they’ll reach out to? That’s right – YOU!
Here’s why you need a weekly newsletter:
People love engaging and informative content, especially when it’s free! By consistently sending helpful information, like our animated doodle videos, you give value to your clients, which keeps you top-of-mind. Plus, short, animated videos that break down real estate processes in simple language are perfect for educating your audience.
Getting Started with Your Lead Magnet
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Create a Signup Page – Consider setting up a page on your website, or adding a simple subscription form, where visitors can sign up for your weekly video newsletter. This way, even visitors who aren’t ready to buy or sell will still subscribe to learn about the home-buying and selling process. As they receive valuable information from you every week, they’ll keep you in mind when the time comes.
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Choose an Email Marketing Service – If you’re not currently using a mailing service, services like
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Design Your Email Template – To make things simple and consistent, create an email template with one of your doodle videos as the highlight. Here’s a sample layout for inspiration.
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Upload Your Video – Host your video on your website or a free platform like YouTube. You can use Canva to create a thumbnail for the first slide, which will be clickable in your email, directing viewers to the full video.
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Add a Short Description – In your email, add a brief description of what the video covers. For example: